PRIVACY POLICY
At OrthoHero, we recognise that safeguarding your personal information is a top priority. This Privacy Policy outlines our commitment to protecting your privacy and explains how we collect, use, and manage your personal data when you visit our website, purchase our dental products, or interact with us in any way.
Importance of This Privacy Policy
We encourage you to read this Privacy Policy in conjunction with any other privacy notices we may provide when collecting or processing your personal data. This will help you understand our privacy practices and how we handle your information.
Information We Collect
Personal Information: This refers to information that identifies you as an individual.
We may collect, use, store, and disclose various types of personal data about you, including:
- Identity Data: Your first name, last name, and other identifiers.
- Contact Data: Your billing address, shipping address, email address, and phone numbers.
- Financial Data: Bank account and payment card details, processed through our trusted third-party payment processors.
- Transaction Data: Details about payments made to us, refunds issued, and information about products you have purchased or left in your shopping cart.
- Technical and Usage Data: Information such as your IP address, time zone, browser type, page views, and other statistical data related to your interaction with our website.
- Profile Data: Information on your purchases, support requests, feedback, and survey responses.
- Interaction Data: Information you provide when engaging with interactive features on our website.
- Marketing and Communications Data: Your preferences regarding marketing communications and how you would like to be contacted.
Special Categories of Personal Data: We do not actively seek to collect sensitive personal data, including details about race, ethnicity, religious beliefs, health, or sexual orientation. If we ever need to collect such information, we will only do so in accordance with applicable laws.
How We Collect Your Personal Information
We may collect personal data from you in several ways:
- Directly: When you provide information while making a purchase or requesting assistance.
- Indirectly: Through your interactions with our website, including browsing behaviour and communications.
- From Third Parties: We may obtain information from third-party sources, such as analytics providers and marketing partners.
Purposes and Legal Bases for Processing
We will only collect and process your personal data where we have a legal basis to do so. Our purposes for using your personal data include:
- Processing Orders: To manage payments, dispatch, and deliver products to you.
- Customer Relationship Management: To maintain our relationship with you, notify you of changes, and solicit feedback.
- Product Recommendations: To suggest products that may interest you based on your previous interactions.
- Customer Support: To address inquiries and provide assistance.
- Website Improvement: To analyse user behaviour and enhance our website, products, and services.
- Marketing: To send promotional materials and opportunities that may be of interest to you.
Disclosure of Personal Information
We may share your personal information with:
- Our employees, contractors, and related entities.
- IT service providers and data storage solutions.
- Marketing and advertising partners.
- Payment processors to facilitate transactions.
- Professional advisors, auditors, and insurers.
- Regulatory authorities and law enforcement, as required by law.
Overseas Transfers
When we disclose personal data to third parties, they may store or access this data outside of Australia. While we ensure appropriate safeguards are in place, the level of data protection in other countries may differ from that offered in Australia.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including compliance with legal obligations. We will assess the appropriate retention period based on factors such as the nature of the data and the potential risks associated with its unauthorised use.
Your Rights
You have certain rights regarding your personal data, including:
- Access and Correction: You can request details of the personal data we hold about you and ask for corrections if necessary.
- Objection: You can object to our processing of your data in certain circumstances.
- Withdrawal of Consent: If we process your data based on consent, you have the right to withdraw that consent at any time.
- Data Portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format.
To exercise these rights or for any inquiries, please contact us using the details below.
Security of Personal Information
We are committed to ensuring that your personal data is secure. We implement suitable physical, electronic, and managerial procedures to protect against unauthorised access or disclosure. However, while we strive to protect your information, we cannot guarantee the security of data transmitted over the Internet.
Cookies
Our website may use cookies to enhance your experience. Cookies are small text files placed on your device to help us recognise you and remember your preferences. You can control cookie settings through your browser; however, disabling cookies may affect your ability to use certain features of our website.
Links to Other Websites
Our website may contain links to third-party websites. We do not have control over these websites and are not responsible for their privacy practices. We encourage you to read the privacy policies of any external sites you visit.
Children's Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
Data Breach Procedures
In the event of a data breach, we will notify you and the relevant authorities as required by law. We will provide information on the nature of the breach, the data affected, and the steps we are taking to address the issue.
Automated Decision-Making
We do not engage in automated decision-making processes that significantly affect you, including profiling.
Data Protection Officer
If applicable, we will provide the contact details of our Data Protection Officer (DPO) for any inquiries regarding your personal data.
Complaints
If you have any concerns about our handling of your personal data, you have the right to lodge a complaint with a supervisory authority in your jurisdiction. We would appreciate the chance to address your concerns before you approach the authority, so please contact us in the first instance.
Amendments
We may update this Privacy Policy from time to time. Significant changes will be communicated to you through the contact details you have provided, and an updated version will be published on our website.
Contact Information
For questions or concerns about this Privacy Policy, please contact us at:
Email: hello@orthohero.com.au
Last Updated
Last updated: February 2025
This Privacy Policy aims to provide you with clear information about how we handle your personal data at OrthoHero. We appreciate your trust and are dedicated to protecting your privacy.